Since 1971 Wednesday, 3 September 2014
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Aaj Ka Anand

  • Aaj ka Anand is the only Hindi Daily Newspaper in the whole of Western Maharashtra with 12 pages
  • The circulation was 2,61,927 copies as at the end of Mar’09 with presence in almost all cities in Maharashtra
  • Pune accounts for 74% of the circulation followed by Mumbai which accounts for 21% at the end of Mar’09
  • Approximately 10 Lakh Hindi speaking population is estimated in Pune out of the total 75 Lakh population, and Aaj Ka Anand is only source of local news for this population
  • Increase in no. of readers due to the growth in industries in the areas such as Pimpari, Chichwad and Pune being the attraction for education, lot of Hindi speaking population from UP, Bihar, Hariyana, Rajsthan, Madhyapradesh, Himachal Pradesh, J&K and Punjab has migrated to Pune
  • Other than local national news and current events, equal emphasis is given on subjects like Astrology, Health, Spirituality, Women which are covered daily. These subjects create an interest to the readers.
  • This is 4 decade old brand by the company
Classification of Readers
Age wise Education wise Gender wise Income Group
15 to 25 - 19% Below SSC - 35% Male - 61% Middle Class - 31%
25 to 40 - 33% SSC to Grad. - 49% Female - 39% Upper Middle - 53%
40 & above - 48% Above Grad. - 16%   Higher - 16%