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• To be an opinion platform, rooted in value and dedicated to core principles of journalism.
• To be a preferred choice for enriched content and authentic source of information at local, national and international fronts.
• To increase circulation and readership all over India.
• To attain a significant presence in the Indian Newspaper Industry.
• To become a Newspaper of choice of different class, community and of different ages.
• To be always committed to subscribers, readers, employees, shareholders and society at large.
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• To constantly strive to impart latest information placed in the fast changing world.
• To provide a forum for public debate and discussion on matters of public interests, consumer rights and privileges.
• Continuous focus on readers to improve the quality and contents of the products.
• Commitment to growth by consolidation expansion and diversification.
• To achieve circulation of 50 lac copies everyday all over India.
• To make available Aaj Ka Anand all over India.
• To set up 250 branch offices and 5000 representatives throughout India.
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